do you believe?

true story, the socials will never take me back. i was that one user, that single cluster fuck, that cast doubt on media success by testing the efficacy of editorial. the marketeer who heckled back, made the point, ignored the deal and walked away. 

surveys with preselected optional answers a-d are the burn book. i learned in junior high that me and blanca, the spanish speakers were ranked least attractive and most despised by seventh grade at country day. or was it eighth? i didn't want to be at that school either.

i wanted to school at recording studios, sound stages, hair and makeup behind the stage. i wanted to learn with the build team and the architects, not the actors. what the fuck all were cabbage patch kids, strawberry shortcake and hello kitty? why was i being compelled to extend the infantilizing antics of cute and gingham into the dark realm of cool?

the socials can't have me, because secretly they love an intern who tells the client that their product sucks, has no place in the market and won't make your bones stronger. socials can't have christ either, same reason. socials are born from the need to consolidate communities of individuated consumers under the precepts of preference to defeat the selectivity of free will. own the minds and the whole market is yours. 

writers should avoid socials for the same reason we shouldn't lead, writers love to read and editors to tell the read. readers need leaders to write about and leader need readers to gauge how their leadership is perceived. in the online era, every single hack has become a writer and none of it is good.

the advent of ted talks and metoo paired with :female gaze", the eat pray love of literary empowerment the soft garbage of screen play format made 7 volumes of hogwarts in which none of the magical characters ever figure out they're being read, disguise the emptiness felt by teenagers in the absence of adequate role models with an imperative to be anything they want to be. 

how many liters of water does it take to consume a liter of gasoline? heaven and hell coexist on planet earth. i believe that may be too offensive for the powers that d.